How Do You Uno
Client: Mattel
Product: Uno
Agency: Ayzenberg
Production Company: Particle NY
Project Date: Q4, 2022
Intended Use: Digital & Social
Spots:
All Wild (30sec, 15sec)
Marvel (30sec, 15sec)
Party (30sec, 15sec)
Flex (30sec, 15sec)
Dos (30sec, 15sec)
A campout, a sleepover, a date night, a beach day. Inspired by the iconic 4 colors of UNO, and the whimsical vibrancy of an indie theater production, each spot distills an UNO game down to one point of differentiation in a memorable, enticing, visual-first way. We created abstract, modular sets that harness the playfulness of UNO. Each feature simple geometric shapes paired with bright yet simple props to paint just enough of a picture to establish where we are and spark the imaginations of our viewers.
| Creative Director/Director: | Alexa Darrin |
| Cinematographer: | Seannie Bryan |
| Production Designer: | Chloe Reisen |
| Wardrobe: | Jessica Harris |
| Hair | Desiree Irving |
| Makeup | Denise Bugarin |
| Agency Producer | Tom Mishra |
| Executive Producer | Jared Douglas Greenwald |
| Production Coordinator | Harper LaRoux |
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How Do You Uno
Client: Mattel
Product: Uno
Agency: Ayzenberg
Production Company: Particle NY
Project Date: Q4, 2022
Intended Use: Digital & SocialSpots:
All Wild (30sec, 15sec)
Marvel (30sec, 15sec)
Party (30sec, 15sec)
Flex (30sec, 15sec)
Dos (30sec, 15sec)A campout, a sleepover, a date night, a beach day. Inspired by the iconic 4 colors of UNO, and the whimsical vibrancy of an indie theater production, each spot distills an UNO game down to one point of differentiation in a memorable, enticing, visual-first way. We created abstract, modular sets that harness the playfulness of UNO. Each feature simple geometric shapes paired with bright yet simple props to paint just enough of a picture to establish where we are and spark the imaginations of our viewers.
Creative Director/Director: Alexa Darrin Cinematographer: Seannie Bryan Production Designer: Chloe Reisen Wardrobe: Jessica Harris Hair Desiree Irving Makeup Denise Bugarin Agency Producer Tom Mishra Executive Producer Jared Douglas Greenwald Production Coordinator Harper LaRoux