Winter 22


Bedding & Loungewear


Production Company
Particle NY

Project Date
Q4, 2021

Fashion, Lifestyle

Creative, Production, Post-Production

Intended Use
Broadcast, OTT, Digital & Social

The Challenge: Video agency QuickFrame approached Particle NY to produce Brooklinen’s Winter ‘22 video campaign around three rough concepts:

Hotel at Home - with Brooklinen, consumers can now bring the luxury look and feel of a hotel room to their home at an affordable price.

Loungewear - Brooklinen’s line of loungewear is fun, functional, comfortable, and versatile. It can be worn for any occasion.

Sweat The Bed - Brooklinen bedding is light, airy and comfortable. Consumers won’t sweat the bed, like they do with the competitor’s sheet.

Creative: Our creative team fleshed out the rough concepts into six unique spots that used light, fun humor to bring to life “The Internet’s Favorite Bedding” brand.

Production: Overseen by our in-house director, Jared Douglas, we provided casting, location scouting, and a full suite of production services to bring the campaign to life over the course of a two day on-location shoot.

Post-Production: Our in-house editorial and sound teams oversaw the edit, music sourcing, sound mixing, and light color correction of the spots to deliver 86 deliverables optimized for Social, Digital, OTT and Broadcast.

Final Spots
Loungewear 1 (30sec, 15sec)
Loungewear 2 (30sec, 15sec)
Hotel at Home 1 (30sec, 15sec)
Hotel at Home 2 (30sec, 15sec)
Sweat The Bed 1 (30sec, 15sec)
Influencer Edits (various)
Director Jared Douglas
Cinematographer Neeraj Jain
Producers Jared Douglas, Neeraj Jain
1st Assistant Camera Edward Soto
Production Designer Cansu Guney
Assistant Art Director Amelia Martinez
Makeup Artist Amira Jannah
Production Sound Mixer Chris Friedman
Editors Jared Douglas, Elijah Senn
Production Assistant Alexander Hashim
Voice Over Artist Valerie Shyokina
Talent Rosanna Anil
Talent Cynthia Gray
Talent Monica Henry
Talent Amr Kotb
Talent Sienna Colon