The Challenge: Video agency QuickFrame approached Particle NY to produce Brooklinen’s Winter ‘22 video campaign around three rough concepts:
Hotel at Home - with Brooklinen, consumers can now bring the luxury look and feel of a hotel room to their home at an affordable price.
Loungewear - Brooklinen’s line of loungewear is fun, functional, comfortable, and versatile. It can be worn for any occasion.
Sweat The Bed - Brooklinen bedding is light, airy and comfortable. Consumers won’t sweat the bed, like they do with the competitor’s sheet.
Creative: Our creative team fleshed out the rough concepts into six unique spots that used light, fun humor to bring to life “The Internet’s Favorite Bedding” brand.
Production: Overseen by our in-house director, Jared Douglas, we provided casting, location scouting, and a full suite of production services to bring the campaign to life over the course of a two day on-location shoot.
Post-Production: Our in-house editorial and sound teams oversaw the edit, music sourcing, sound mixing, and light color correction of the spots to deliver 86 deliverables optimized for Social, Digital, OTT and Broadcast.