Client: Brooklinen
Product: Bedding & Loungewear
Agency: QuickFrame
Production Company: Particle NY
Project Date: Q4, 2021
Project Turnaround: Six Weeks
Intended Use: Broadcast, OTT, Digital & Social
Total Assets Delivered: 86 Assets
Brooklinen needed Broadcast, OTT and Social content for their Bedding and Loungewear line. Working with video agency QuickFrame, Particle | New York oversaw the scripting of the spots, casting, location sourcing and creative direction for the shoot in order to achieve the client's goals. Particle | New York also handled all post-production work, including editing, music sourcing, sound mixing, and light color correction.
Hotel at Home Concept:
For the Hotel at Home concept, we were tasked with creating spots based around the idea that with Brooklinen, you can bring hotel luxury to your home. Requirements included two 30 second hero spots and two 15 sec cutdown spots designed for Broadcast and OTT use. We were also tasked with creating 4x5 and 9x16 social spots based around the same concept. All spots needed to be delivered in a General variation as well as a variation notting an on-going sale.
Loungewear Concept:
For the Loungewear concept, we were tasked with creating spots to sell remaining Loungewear product. Our team devised a fun, quick-paced spot to highlight the functionality and comfort of the clothes. Requirements included two 30 second hero spots and two 15 sec cutdown spots designed for Broadcast and OTT use. We were also tasked with creating 4x5 and 9x16 social spots based around the same concept.
Sweat The Bed Concept:
For the Sweat The Bed concept, we were tasked with creating spots around the concept that Brooklinen bedding you won't sweat the bed, like you do with their competitor's sheet. Requirements included two 30 second hero spots and two 15 sec cutdown spots designed for Broadcast and OTT use. We were also tasked with creating 4x5 and 9x16 social spots based around the same concept.
Influencer Edits:
For the Influencer Edit concept, we were tasked with editing spots based on existing Influencer footage that was provided by the client.
Credits:
Director Jared Douglas
Cinematographer Neeraj Jain
Producers Jared Douglas, Neeraj Jain
1st Assistant Camera Edward Soto
Production Designer Cansu Guney
Assistant Art Director Amelia Martinez
Makeup Artist Amira Jannah
Production Sound Mixer Chris Friedman
Editors Jared Douglas, Elijah Senn
Production Assistant Alexander Hashim
Voice Over Artist Valerie Shyokina
Talent Rosanna Anil
Talent Cynthia Gray
Talent Monica Henry
Talent Amr Kotb
Talent Sienna Colon