The Challenge: Ayzenberg Agency approached Particle NY seeking production services to support their in-house director and bring to life the How Do You Uno Campaign. Featuring five products across the Uno brand, How Do You Uno spotlights the multitude of ways to play Uno in a fun, memorable way.
Concept: Inspired by the 4 iconic colors of UNO, and the whimsical vibrancy of an indie theater production, each spot distills an UNO game down to one point of differentiation. Abstract, modular sets harness the playfulness of UNO. Each feature simple geometric shapes paired with bright yet simple props to paint just enough of a picture to establish where we are and spark the imaginations of our viewers.
Production: Five custom sets were hand built to provide an authentic indie-theater look. Utilizing our proprietary budgeting plaform, we managed costs to meet the client’s budgetary needs while providing a full, custom art build.
Over the course of a two day shoot, we hopped between two opposite sets, giving our art team time to interchange the set dressing and repaint the walls as we continued to film. G&E prerigged both sets to ensure minimal lighting changes throughout the shoot, and the camera rotated between sets. This allowed us to meet the demands of the schedule while providing the director, agency and client with enough time to perfect each spot.