How Do You UNO? (Spring 23)




Production Company
Particle NY

Project Date
Q1, 2023



Intended Use
Digital & Social

The Challenge: After a succesful Winter 22 campaign, Ayzenberg Agency approached Particle NY again to bring to life the second How Do You Uno Campaign. Featuring the new Uno Quatro, How Do You Uno spotlights the ways to play Uno Quatro in a fun, memorable way.

Concept: Inspired by the 4 iconic colors of UNO, and the whimsical vibrancy of an indie theater production, each spot distills an UNO game down to one point of differentiation. Abstract, modular sets harness the playfulness of UNO. Each feature simple geometric shapes paired with bright yet simple props to paint just enough of a picture to establish where we are and spark the imaginations of our viewers.

Production: One custom set was hand built to provide an authentic indie-theater look. Utilizing our proprietary budgeting plaform, we managed costs to meet the client’s budgetary needs while providing a full, custom art build.

G&E prerigged the set to ensure minimal lighting changes throughout the shoot, and the camera was placed on a dolly for ease of movement through the set. This allowed us to meet the demands of the schedule while providing the director, agency and client with enough time to perfect each spot.

Final Spots
Quatro (15sec)
Director Alexa Darrin
Cinematographer Seannie Bryan
Executive Producer Jared Douglas
Agency Producer Tom Mishra
Production Designer Chloe Reisen
Wardrobe Jessica Harris
1st AD Ambar Navarro
Key Makeup Megan Lauchner
Key Hair Desiree Irving
1st Assistant Camera Anna Tse
2nd Assistant Camera Chris Tse
Gaffer Sven Van Ostrand
Best Boy Electric Jacob Brody
Key Grip Brad Powers
Best Boy Grip Nick Luna
Scenic Emily Ritz
Prop Maker Alan Yuen
Carpenter Andrew Pitrone
Prop Master Jannik Ehret
Set Decorator Spencer Grossman
Art PA Sasha Bottitta
Wardrobe Assistant James Flemons
Key 2nd AD Kendall Foote
Production Assistant Luke Powell
Production Assistant Textli Gallegos
Production Assistant Anthony Aragon
Driver Darren Dematteis
Studio Teacher Mara Mark
Talent Jude Friedman
Talent Naturelle Harris
Talent Peace Ikediuba
Talent Jose Infante