The Challenge: After a succesful Winter 22 campaign, Ayzenberg Agency approached Particle NY again to bring to life the second How Do You Uno Campaign. Featuring the new Uno Quatro, How Do You Uno spotlights the ways to play Uno Quatro in a fun, memorable way.
Concept: Inspired by the 4 iconic colors of UNO, and the whimsical vibrancy of an indie theater production, each spot distills an UNO game down to one point of differentiation. Abstract, modular sets harness the playfulness of UNO. Each feature simple geometric shapes paired with bright yet simple props to paint just enough of a picture to establish where we are and spark the imaginations of our viewers.
Production: One custom set was hand built to provide an authentic indie-theater look. Utilizing our proprietary budgeting plaform, we managed costs to meet the client’s budgetary needs while providing a full, custom art build.
G&E prerigged the set to ensure minimal lighting changes throughout the shoot, and the camera was placed on a dolly for ease of movement through the set. This allowed us to meet the demands of the schedule while providing the director, agency and client with enough time to perfect each spot.